The Samsung Play-Board could be, therefore, one of the first steps in re-launching Italian creative excellence thanks to innovative research into multiple intelligences in the public school system. Specifically, it involves a play table in wood with a number of sets of high-tech modular elements which stimulate the expression of multiple intelligences in children as they play.
The interaction of the children is traced and returned to them using easy-to-read graphics on the tablet. The app connected to it also allows parents and teachers to identify the most effective learning approaches and activities to offer children in order to make the most of their individual aptitudes while reducing their weaknesses.
Samsung Smart Play-Board
Agency: Leo Burnett
Executive Creative Director: Francesco Bozza, Alessandro Antonini
Creative Director: Christopher Jones
Copywriter: Alice Jasmine Crippa
Creative Technologist: Alice Jasmine Crippa
Art Director: Andrea Muccioli
Creative Team: Alessandro Polia, Nicoletta Zanterino
Scientific Team: Paola Nicolini, Giuseppe Bilancioni
Academic Partner: IED – Istituto Europeo di Design, The Fab Lab, Pietro Rigamonti