Clients, enthusiasts and insiders can apply directly at www.audicitylab.audi.it and attend these exchanges between different worlds. Guests include Walter de Silvia, Philippe Daverio, Mario Abis, Franco La Cecla, Paola Antonelli, Felice Limosani, Francesco Morace, Mario Cucinella, Fabio Renzi and Stefano Giovannoni.

In conjunction with the opening of EXPO Milano 2015 on 1 May and the events linked to this international celebration, the occasion will evolve into Orti Sinergici an initiative by the Associazione Via MonteNapoleone in collaboration with the carmaker featuring an installation combining sustainability, high design and nature linked to the earth that will translate into the week-long presence of synergic vegetable patches along the prestigious street.