80!Molteni

#34 The “80!Molteni” exhibition illustrates the 80 years’ experience of Molteni&C founded in Giussano in 1934 by Angelo and Giuseppina Molteni. #salone2015

In the exhibition “80!Molteni” – curated by Jasper Morrison with graphic project by Studio Cerri & Associati – for the first time visitors can see the prototypes and the most iconic products of the Group’s four companies: Molteni&C (home furniture), Unifor (office furniture), Dada (kitchen furniture) and Citterio (office furniture and partition walls).

But the show also tells the Italian story of a business that started up in the 1930s as a firm of artisan furniture makers, to develop in the 1950s on an industrial scale, boasting partnerships with Italian and international architects and designers, such as Foster+Partners, Jean Nouvel, Álvaro Siza, Pier Luigi Cerri, Michele De Lucchi, Rodolfo Dordoni, Ferruccio Laviani, Luca Meda, Dante Bonuccelli, Aldo Rossi, Afra and Tobia Scarpa, Hannes Wettstein, Patricia Urquiola, Ron Gilad, Werner Blaser and Richard Sapper. Right through to remakes of a collection of furniture designed by Gio Ponti between 1935 and 1970.

“80!Molteni” is also a multimedia presentation complete with innovative video, audio and interactive technologies, designed to take visitors on a virtual tour of a world made up of experience, craftsmanship, industry, memory and vision of the future.