Nendo designed a retail space for Camper, the shoe company based in the Spanish island of Mallorca.
Camper Store 3rd concept
For Camper store in Stockholm Nendo designed rolled paper-like structures to display the footwear, giving a sense that the shoes are balancing on this objects.
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- 05 March 2015
- Stockholm
Following the initial concept of “shoes that walk freely through the air” (Paris, San Francisco, Moscow and Osaka stores) and the subsequent concept of “warehouse-like white space occupied by neatly lined-up footwear” (New York and Madrid stores), the latest design for the Stockholm store is based on rolled paper-like structures to display the footwear.
Taking what was originally a 2mm-thick resin flooring material and rolling it in a spiral manner has led to a self-supporting structure serving as a display platform, giving a sense that the shoes are balancing on the paper-like objects. In addition, the hidden LEDs fitted in the structure provide a diffused light from underneath the shoes, further enhancing the airy feel. The variation in not just height and size, but the curling of the structures as well, has created a display space that is visually rich, envelops the customer, and is characterised by three-dimensionality through the use of flat platforms and a partially “unravelling” bench.
Camper Store, Stockholm
Program: shop
Design: Nendo
Completion: 2015