Alphabet: Google maps seemed to be a good way to take an objective look at the city. Satellite Views are interesting because they shows us all architectures at the same level. So, Ravisy decided to make an alphabet of each city for writing postcards with it, and show every angles of the city by the message itself.
Back to sender: corresponding with David Liaudet, professor of architecture and postcard collector, gives Ravisy the idea to make a kit that requires a creative back from the receiver. The pack, within a multitude of different sized photographs and small letters, call to an active and playful response. The result can be shared with the sender, by mixing different medias in a creative chain that can be continued indefinitely.
Similar images: by giving an image to Google tool “looking for similar image” it gets all pictures of the web that looks like the model given. Same forms, same colors, but the nature of images rarely stay faithful to the original. Creating an unexpected result that the designer compiled in leaflets for showing other places and / or other images, passing by humoristic postcard...
In situ: by making initially an instrument for shooting the touristic landscape, this giant postcard was gradually used by tourists as a fun and communicating object in itself. Off-format, the postcard was reintroduced in visitors pictures, to be shared both in public spaces and social networks...
Research about postcard
Design: Maxime Ravisy
Graduation Project 2014