Birkenstock Campus

For the interior design of the Birkenstock headquarters in Neustadt/Wied, brandherm + krumrey choosed the group’s typical natural materials: wood, leather and cork.

Wood: a key resource for south tyrol

In this northern Italian region, wood is a vital resource that brings together tradition, the economy and environmental protection. The short and sustainable supply chain is worth €1.3 billion and involves thousands of local companies.

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For the restrained ensemble from steel and glass in the exterior construction of the so-called Birkenstock Campus in Neustadt/Wied, brandherm + krumrey interior architecture found atmospheric and subtle answers in the workshops, offices, lounges and exhibition spaces which are in-keeping with the function of the spaces.

As well as playing with the representations of material, effective accents were set throughout the entire headquarters through intelligent coloring, room-specific floor coverings and a sophisticated lighting concept. The design by brandherm + krumrey interior architecture lends the cool-modern architecture a warm, comfortable atmosphere and achieves a close, consistent design connection to the identity of Birkenstock.

In the central foyer, a lounge was designed which forms an exclusive space within the expansive entrance area. Here, the selected materials of wood, leather and cork make a particularly high-quality impression. The harmonious arrangement of chairs, seating furniture and furnishings creates a pleasantly cozy ambience and encourages visitors to linger. This impression is enhanced by the parquet flooring, which rises in the rear area, curves up toward the ceiling and encloses the room like a wave.

Finely crafted leather boards are integrated into the curved back wall. These present the Birkenstock product highlights. A long piece of display furniture, custom made from wood 100 years old, acts both as presentation area and as space-defining component: selected Birkenstock models are positioned on delicate struts here; and it also provides a logical separation between the interior area of the lounge and the expansive entrance hall.

The new reception now defines the entrance area, which welcomes employees and guests and provides spatial orientation. brandherm + krumrey interior architecture realized the reception counters as a simple, light-colored block of wood, dynamically enhanced by a diagonally curved structure made from thick leather. Bulbs recessed in green terrariums created surprising spots of light elements.

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