Oldies but goldies

With her graduation project Oldies but Goldies, the young Italian designer Vittoria Casanova tries to answer the daily needs that occur when the body changes and ages.

Oldies but Goldies’ target is people over 65, an increasing part of population, that in the near future will require a very high standard of life quality due to having two great resources available: time and purchasing power.

The project started from a huge research in the retirement home. I focus this project through the change of the body when someone gets old. I made this user observation to understand the problem and the limits of the elderly people.

The result is a collection of objects that help senior people in everyday problems. Each product is connected to a specific gesture and is made with a new language that does not discriminate the final user.

Alzati e Cammina, a pillow with special foam in it, helps you get up from the chair in a more comfortable way and invites you to maintain the correct posture. If you put it at mid-thigh you can use the pillow for move your body and make exercise.

Portami con Te is a bag born for an elderly woman who want to have something comfortable to use in the retirement home to put her things inside. The outcome is a bag for domestic and outdoor uses that can be also attach to the chair (or wheelchair).

Yes, We Pen, a small and ergonomic cylinder in silicon, lets you easily grab the small and thin objects like pencils or toothbrushes. Scarta is a soft holder that let you play with cards without any effort. The material is soft, light and washable.

Lastly, Superspazzola is a special brush with a longer handle that makes you comb your hair without any struggle.