Joe Velluto: Istà / 113

All the names of the LineaBeta bathroom products are in Veneto dialect with Istà (which means summer), an outdoor shower designed by Joe Velluto, being the latest addition to the family.

LineaBeta is developing a new corporate identity under the art direction of Joe Velluto, with the support of Design Lab.

Now in its third year, Design Lab introduces young, newly qualified designers to the manufacturing reality by putting the Lab’s best results into production.

Velluto also designs for the company and the latest addition to the Lineabeta family, with a name in Veneto dialect (just like all the products in the catalogue) is Istà (which means summer). It is an outdoor shower with an upright in painted metal and a polyethylene base, complete with tray, which also serves as a seat. Istà can be connected directly to the garden hose or to a traditional water system.