The building is a former Unilever Amora Dijon mustard laboratory. Completed in completed in 2004, in closed five years later in 2009. Despite its good state at the beginning of the project, due its wide volume the building wasn't suitable for traditional work spaces. The construction budget was too low to exchange the façade or make serious alterations to the structure, so the façade was extended and stickered with QR flashcodes. These are translated into the activities of the company and the façade acts as communicator of the transformation.
Rush-hours create an imbalanced and irregular workday. Therefore, the inside of the call centre allows operators to have flexible spaces: they can log in anywhere they want inside this work landscape. Silent, open or secluded places are offered. The way young people often work — with a laptop on the sofa or bed — was an inspiration for the interior design: the space needs to appeal to the operators to work the way they like. The space will be informally furnished with homely objects to provide a creative working environment.
