Lost in Translation

Domus Academy celebrates its first 30 years with the exhibition Lost in translation, one of the events that, during the year 2012, will contribute in commemorating the anniversary of the first post-graduate school in the fields of fashion and design.
80 products produced by 50 great design companies and designed by Domus Academy alumni are collected, for the first time, in this exhibition, open to the public at the Domus Academy Campus. Domus Academy is an institution that, in the past thirty years, has been a real "laboratory of ideas", a factory of talents that throughout time have become designers for important Italian and international brands.

The exhibition offers an opportunity for the professional path of some Domus Academy alumni - which developed experience in the design industry at times of great changes in the industrial and consumption system – to dialogue with some important research topics such as "the domestic environment".
The exhibition is divided in four sections: Lost in Production, Lost in Action, Lost in Identity, Lost in Materials, respectively curated by important professionals like Niko Koronis, Claudio Moderini, Giovanni Lauda, Claudia Raimondo. The overall exhibition is curated by Dante Donegani, Director of the Masters in Design, and Elena Pacenti, Director of the Masters in Service and Experience Design.

Lost in translation is an opportunity to trace, in the history of Domus Academy's didactics, the development of some important topics in the design culture, and to open up an analysis of the dynamics of Design education: the magic of poetry that gets lost in the translation of ideas, values, and dreams at the basis of each project.
In fact, design is what often gets lost in the translation of identities, behaviors, materials, technologies, relationships, images and myths, and in the imagination of "things" necessarily relating to what already exists. The exhibition is just the first of a series of events aimed at bringing new light to the value and the identity of this great design experience, but also at trying to think about some old and new topics, and at trying to think about the future potential of design, through the voice of its protagonists.

Over 40 Italian and foreign designers, all Domus Academy alumni, exhibit their work: Daniela Archiutti, Alessandra Baldereschi, Philippe Bestenheider, Nicholas Bewick, Constantin Boym, Sander Brouwer, Mario Cananzi, Pierangelo Caramia, Maddalena Casadei, Philippe Casens, Karen Chekerdjian, Silvio De Ponte, Dante Donegani & Giovanni Lauda, Joseph Forakis, Francisco Gomez Paz, Frederic Gooris, Gordon Guillaumier, Harry&Camila, Shinobu Ito, Mercedes Jaén Ruiz, Geert Koster, Defne Koz, Larry Laske, Jae Kyu Lee, Ran Lerner, Giovanni Levanti, Tomoko Mizu, Monica Moro, Aki Motoyama, Claudio Naro, Terri Pecora, Pillet, Neil Poulton, Kuno Prey, Marco Romanelli, Alejandro Ruiz, Marco Susani, Roberto Tagliabue, Pascal Tarabay, RodrigoTorres, Mario Trimarchi, Omer Unal, Juan Carlos Viso/Juanco, Paolo Zani.

80 products including pieces of furniture, lamps, tableware, electronic goods, and accessories produced by over 50 amongst the main companies in the design field are exhibited: Alessi, Alessi lux | foreverlamp, Artemide, Banalextra, Beachthingy, Bosa, Brix, Busso, Campeggi, Castelli, Danese, Dedon, Desalto, Diamantini&Domeniconi, Domodinamica, Driade, Edra, Enorme, Escudama, Fontana arte, Foscarini, Gaia & gino, Gandía blasco, s.A., Joseph joseph, Kikkerland, Knoll, Lacie, Lipton, Luceplan, Lumen Center Italia, Marsotto edizioni, Metalarte, Moroso, Motorola, Nava design, Nonsoloferro, Oluce, Oud, Owo, Pandora design, Plugg, Poliform, Porro, Radice, Ravarini castoldi c., Rosenthal, Rosti mepal, Rotaliana, Seiko, Silhouette, Simas, Skitsch, Solarbottle.org, Swatch, Varaschin, Visere, Vitra, Warli, Whirlpool, Xo, Vitra, Warli, Whirlpool, Xo.

Lost in Translation
Curated by Dante Donegani, Elena Pacenti
with Niko Koronis, Claudio Moderini, Giovanni Lauda, Claudia Raimondo
17 - 22 April
Domus Academy
Via Pichi, 18
Milan