80 products produced by 50 great design companies and designed by Domus Academy alumni are collected, for the first time, in this exhibition, open to the public at the Domus Academy Campus. Domus Academy is an institution that, in the past thirty years, has been a real "laboratory of ideas", a factory of talents that throughout time have become designers for important Italian and international brands.
The exhibition offers an opportunity for the professional path of some Domus Academy alumni - which developed experience in the design industry at times of great changes in the industrial and consumption system – to dialogue with some important research topics such as "the domestic environment".
The exhibition is divided in four sections: Lost in Production, Lost in Action, Lost in Identity, Lost in Materials, respectively curated by important professionals like Niko Koronis, Claudio Moderini, Giovanni Lauda, Claudia Raimondo. The overall exhibition is curated by Dante Donegani, Director of the Masters in Design, and Elena Pacenti, Director of the Masters in Service and Experience Design.

In fact, design is what often gets lost in the translation of identities, behaviors, materials, technologies, relationships, images and myths, and in the imagination of "things" necessarily relating to what already exists. The exhibition is just the first of a series of events aimed at bringing new light to the value and the identity of this great design experience, but also at trying to think about some old and new topics, and at trying to think about the future potential of design, through the voice of its protagonists.



Curated by Dante Donegani, Elena Pacenti
with Niko Koronis, Claudio Moderini, Giovanni Lauda, Claudia Raimondo
17 - 22 April
Domus Academy
Via Pichi, 18
Milan

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