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Front around the clock for Porro
Throughout the Christmas period, at Porro showroom, Via Durini 15 in Milan, you will be able to discover the new wall clock designed by Swedish design team Front
A metal disk with a diameter of 55cm presents the 12 hours applied perpendicularly to the base, which are only legible by their shadows cast on the white surface. This is an unusual solution, which when seen frontally is transformed into a composition of parallel lines and when seen from the side is a fun overlapping of numbers.
Projections, light and shadows, optical illusions, three-dimensionality and a touch of poetry: the Scandinavian designers once again concentrate all the themes typical of their project research, reconciling formal simplicity and richness of suggestions, into a single object to hang on your wall.
The first piece of the 2011 Collection to be presented, which will make its debut at the next Milan Furniture Fair, this clock proves the perfect harmony and the strong bond between Porro and Front, one of the most interesting players on the design scene.
Wall clock. Design Front.
Finishings: white painted metal wall clock.
Dimensions: diameter Ø55 cm.
Front is the creative team founded in Sweden in 2003 by Anna Lindgren, Sofia Lagerkvist and Charlotte von der Lancken. All three members of the group are involved in a process of eclectic design, where objects, furnishings and interiors explore the processes of production, challenging the traditional role of the designer.
In their products we can often read a story concerning the production process, the conventions and expectations, or concerning the materials with which they have been created.
