Punch bags and speed balls with capitonné effect, a pair of boxing gloves ready to take to the ring of the hypothetical "Atletico Chester Club – Poltrona Frau" for a match suspended somewhere between dreams and reality, visions and the real world. Professional jabs, hooks and uppercuts delivered with great skill that, in an imaginary, fast-moving and breathless boxing match, highlight the resistance and durability of Poltrona Frau materials and products.

This is how French designer Mathieu Lehanneur has represented the Poltrona Frau “Imaginary Laboratory” that will be held in the flagship store at 1 Via Durini. A symbolic vision that represents one of Poltrona Frau’s key nerve centres, the laboratory, which in reality buzzes with professionalism, experience, knowledge of materials, energy, passion, experimentation, determination and commitment.

Pelle Frau® leather and its processing flexibility will be playing a starring role in the display. Recognisable in all its details, it has the material and symbolic task of communicating the company's expert craftsmanship.

The new Pelle Frau® Soul leather covers Jean-Marie Massaud’s Archibald armchairs, Massimosistema, the latest evolution of the modular living- room system, the Chester One collection, with its new three-seater sofa and armchairs, and also the Cassiopea, an oasis of relaxation designed by Lievore, Altherr, and Molina.

An eye for detail and precise craftsmanship in the processing of materials for the bedroom too with Bluemoon, the new bed by Roberto Lazzeroni, with headboard in leather decorated with elegant diamond stitching.