A store in Shanghai revives fashion experience through artistic imitation

Behind a rigorous facade, Sò Studio designs under the banner of postmodern contamination. Suspended between the spontaneous grace of an artist's atelier and a calculated theatrical glance.

There is Michelangelo's David, yellow laminate tiles, scaffolding pipes next to stylized Greek columns, a canvas torn as (almost) Burri. And again a successful combination of heterogeneous materials - from marble to cement finishes, from mosaics to aluminum profiles, from recycled wood to curtains - that manage to dialogue thanks to the convergence of neutral colors and the rarefaction of a space populated by very few products.

Fluid thanks to the absence of walls and visual barriers, the Looknow flagship store designed in Shanghai by Sò Studio is ideally divided into different display areas: the window area, catalyzed by the presence of a yellow canopy structure, the large central block, and finally a lateral space dedicated to accessories. In such a studied framework, the use of quotations from the art world embodies a paradox. By desacralizing the musealization of merchandise, art serves to make the space ironically accessible, contributing to its spontaneity. 

Sò Studio
Design director:
Yifan Wu, Mengjie Liu
Space designer:
Louis Lee, Para Fang
Lighting designer:
Furniture brand:
B-LINE, Verpan
Lighting brand:
Tile brand:
Pinyi tile
Construction team:
Shanghai Huihong Construction Group Co. Ltd.

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