Milano Design Week, 8 things to see today

From the large installations by Porsche and Alessi to Lynch’s rooms at the Salone, from Artesanos at the Casoretto to the two exhibitions by Capsule – here’s our curated selection for today’s Fuorisalone.

1. Grau, Fire The brand by the Grau brothers, which aptly chooses .art as its website extension, makes its mark at Milano Design Week with a substantial presence at the heart of the event. The space is effectively divided into two sections that eloquently embody the brand’s philosophy. On one side, a dual installation commands attention, featuring Bonfire, a towering three-meter sculpture crafted from illuminated aluminum tubes to resemble a stack of matches. Next to it is another sculpture depicting a single burning match. This area comes to life with a series of performances curated by Three. At the far end is a display of products, including the Fire portable light, ingeniously designed “like a portable speaker” – Grau’s latest creation.

Grau, Fire 
Via Meravigli 4 
14-17 April, h.10am-6pm
Photo Daniele Ratti

1. Grau, Fire Grau, Fire 
Via Meravigli 4 
14-17 April, h.10am-6pm
Photo Daniele Ratti

1. Grau, Fire Grau, Fire 
Via Meravigli 4 
14-17 April, h.10am-6pm
Photo Daniele Ratti

2. Porsche, The art of dreams In the era of the Beatles and the miniskirt, Porsche left its mark not only with the iconic 911, but also with the Pepita motif, a distinctive pattern of squares and diagonal lines that has been used in the interiors of the Stuttgart company’s cars since the 1960s. It is this very Pepita pattern that serves as the muse for Porsche’s installation at this year’s Design Week, which returns to the illustrious setting of Palazzo Clerici. Aptly titled “The Art of Dreams,” the exhibition features a towering installation by the design collective Numen / For Use – a habitable tower of suspended spaces made of nets – that dominates the expansive courtyard. In addition, Vitra announces a new edition of three of its chairs with the Pepita motif, including the famous Plastic Side Chair by Eames.

Porsche, The Art of Dreams 
Palazzo Clerici, Via Clerici, 5 
16-21 April, h.10am-8pm
Photo Daniele Ratti

2. Porsche, The art of dreams Porsche, The Art of Dreams 
Palazzo Clerici, Via Clerici, 5 
16-21 April, h.10am-8pm
Photo Daniele Ratti

2. Porsche, The art of dreams Porsche, The Art of Dreams 
Palazzo Clerici, Via Clerici, 5 
16-21 April, h.10am-8pm
Photo Daniele Ratti

3. Tubes The (particularly impressive) Tubes stand is designed by Studio Palomba Serafini. The layout aims to give the radiator an aesthetic and cultural centrality, transforming it from an object to be hidden into a cult element, made visible and appreciable as a decorative feature. The Italian company's products are placed at the centre, and confronted with two-dimensional silhouettes of historical design or functional objects. The installation is animated by a video work created by Alessandro Gomiero and generated with the aid of artificial intelligence (AI). The video, reproduced on a 16-square-metre video wall, is not only an interpretation of the company's products, but is a work that fuses technology and design, exploring the world of Tubes radiators and their shapes with a creative vision and a game of emulation.

Tubes
Salone del Mobile Internationa, Bathroom Exhibition
Hall 10 Stand C11 D14
16-21 April  Tubes
Fuorisalone Archiproducts
Via Tortona 31
16-21 April 2024 – 10am to 8pm 
Courtesy Tubes

sponsored content

3. Tubes Tubes
Salone del Mobile Internationa, Bathroom Exhibition
Hall 10 Stand C11 D14
16-21 April  Tubes
Fuorisalone Archiproducts
Via Tortona 31
16-21 April 2024 – 10am to 8pm 
Courtesy Tubes

sponsored content

3. Tubes Tubes
Salone del Mobile Internationa, Bathroom Exhibition
Hall 10 Stand C11 D14
16-21 April  Tubes
Fuorisalone Archiproducts
Via Tortona 31
16-21 April 2024 – 10am to 8pm
Courtesy Tubes

sponsored content

4. Interiors by David Lynch For those who didn’t live through the 1980s and 1990s, Lynch was a cinematic maestro, both a Hollywood darling and an enigma, who delved deep into the recesses of the subconscious, exploring its limits, horrors, and contradictions. In recent years, he’s stepped away from filmmaking to take on the role of guru, traveling the globe to share his wisdom on meditation. Throughout his cinematic career, he has created surreal spaces that have etched themselves into the collective consciousness, realms inhabited by nightmares and hypercubes containing entire universes. In a nod to the Fuorisalone audience, the Salone has invited Lynch to unveil two “Thinking Rooms” at the fair. It’s a paradoxical gesture, given that few visitors are likely to engage in deep contemplation, with most opting for selfies instead. Meanwhile, David Lynch, the master of paradox, will no doubt be laughing.

Interiors by David Lynch. A Thinking Room 
Fiera Milano, Corso Italia, 20017 Rho
16-21 April, h. 9:30am-6:30pm
Photo Daniele Ratti

4. Interiors by David Lynch Interiors by David Lynch. A Thinking Room 
Fiera Milano, Corso Italia, 20017 Rho
16-21 April, h. 9:30am-6:30pm
Photo Daniele Ratti

4. Interiors by David Lynch Interiors by David Lynch. A Thinking Room 
Fiera Milano, Corso Italia, 20017 Rho
16-21 April, h. 9:30am-6:30pm
Photo Daniele Ratti

5. Alessi, Myth Makes Belief Legend has it that a dragon once lived in Lake Orta (Piedmont, Italy), wreaking havoc until Julius, a Greek cleric on a mission to evangelize the locals, killed it with a simple swing of the crucifix around his neck. A tangible relic of this story is said to be an egg that still rests on the island in the lake now named after the saintly Julius. This dragon and its egg serve as the inspiration for a grand installation by Playlab’s Los Angeles studio, symbolizing the unfolding of Alessi’s creative prowess, which traces its roots to the shores of Orta. Surrounding the installation are four historical elements that recount Alessi’s mythical beginnings, interspersed with the company’s most recent product launches.

Alessi, Myth Makes Belief 
Palazzo Borromeo d’Adda, Via Alessandro Manzoni 41 
16-21 aprile, h.10am-6pm
Photo Daniele Ratti

5. Alessi, Myth makes belief Alessi, Myth Makes Belief 
Palazzo Borromeo d’Adda, Via Alessandro Manzoni 41 
16-21 aprile, h.10am-6pm
Photo Daniele Ratti

5. Alessi, Myth makes belief Alessi, Myth Makes Belief 
Palazzo Borromeo d’Adda, Via Alessandro Manzoni 41 
16-21 aprile, h.10am-6pm
Photo Daniele Ratti

6. Artesanos In the rooms of a parish, in what until a few years ago we might have called the “suburbs”, but now falls within the realm of “Nolo’s outskirts”, lies one of the most unexpected exhibitions of this Design Week. It’s housed in the hollowed-out (and therefore, in today’s aesthetic, beautifully raw – though who knows what tomorrow will bring) spaces of the former Casoretto cinema. Founded in the 1970s, Artesanos now boasts hundreds of artisans and supports various social initiatives from the Andes to the coast of Peru. The exhibition shows the fruits of the collaboration between these skilled artisans and the designers involved in the project, including Casadei, Iacchetti and Zaven. All of this is conveyed through a captivating looping film projection – fitting, given the venue’s cinematic history.

Artesanos
Manufactura Peruana Ex Cinema Casoretto
Via Lambrate 
15-21 April , h.10am-7pm
Photo Daniele Ratti

6. Artesanos Artesanos
Manufactura Peruana Ex Cinema Casoretto
Via Lambrate 
15-21 April , h.10am-7pm
Photo Daniele Ratti

6. Artesanos Artesanos
Manufactura Peruana Ex Cinema Casoretto
Via Lambrate 
15-21 April , h.10am-7pm
Photo Daniele Ratti

7. Under the willow tree Under the Willow, Sara Ricciardi’s installation at Palazzo Litta, focuses entirely on delicacy and poetry. Ricciardi uses the trimmings of the Antica Fabbrica Passamanerie Massia Vittorio 1843 of Turin to fashion the myriad branches of a grand tree, which assumes the gracefully arched form of a willow. Much like its natural counterpart, this creation undulates and responds to its surroundings. Adorning each “branch” are small bar chimes, suspended to be played by music therapist and musician Paolo Borghi. The visitor’s encounter is immersive, with the artwork striving to serve as an emblem of the life cycle, female cyclicality, and lunar influence.

Under the willow tree,
Palazzo Litta, Corso Magenta, 24
15-21 April, h. 10am-7:30pm
Photo Francesco Secchi

7. Under the willow tree Under the willow tree,
Palazzo Litta, Corso Magenta, 24
15-21 April, h. 10am-7:30pm
Photo Francesco Secchi

7. Under the willow tree Under the willow tree,
Palazzo Litta, Corso Magenta, 24
15-21 April, h. 10am-7:30pm
Photo Francesco Secchi

8. Hydro Among the emerging “containers” gaining momentum in recent editions of Fuorisalone, Capsule stands out, an exhibition format curated by Alessio Ascari and Paul Cournet, offering “a hybrid between a fair and a collective exhibition.” For Design Week 2024, Capsule has expanded into two venues: Spazio Maiocchi and 10 Corso Como. At Spazio Maiocchi, notable highlights include the recycled aluminum projects by Norwegians Hydro, the oversized furnishings by Muller van Severen, and a true gem, the prototype of the Lancia Sibilo by Marcello Gandini, now part of the Lopresto collection. At 10 Corso Como, exhibitors include Herzog & de Meuron, Vitra, and Acerbis, among others.

Hydro 
Spazio Maiocchi, via Achille Maiocchi 7 
15-21 April, h. 10:30am-7:30pm
Photo Daniele Ratti

8. Hydro Hydro 
Spazio Maiocchi, via Achille Maiocchi 7 
15-21 April, h. 10:30am-7:30pm
Photo Daniele Ratti

8. Hydro Hydro 
Spazio Maiocchi, via Achille Maiocchi 7 
15-21 April, h. 10:30am-7:30pm
Photo Daniele Ratti

Whether grandiose or intimate, creativity at Fuorisalone finds expression in the reinterpretation of everyday objects and communication projects, spanning from solo exhibitions to the grand spectacle of large-scale installations. On the third day of Design Week, Fuorisalone reaches its zenith: no matter how many venues have been crossed off your list, the array of attractions to see seems endless. We’ve curated a selection of eight must-see exhibits. But remember, sometimes the most memorable experiences are the ones you stumble upon unexpectedly. Explore the gallery to discover today’s standout events.

1. Grau, Fire 
Via Meravigli 4
14-17 April, h.10am-6pm 2. Porsche, The art of dreams 
Palazzo Clerici, Via Clerici, 5
16-21 April, h.10am-8pm

sponsored content

4. Interiors by David Lynch
A Thinking Room 
Fiera Milano, Corso Italia, 20017 Rho
16-21 April, h. 9:30am-6:30pm 5. Alessi, Myth Makes Belief  
Palazzo Borromeo d’Adda, Via Alessandro Manzoni 41
16-21 aprile, h.10am-6pm

6. Artesanos
Manufactura Peruana
Ex Cinema Casoretto, Via Lambrate
15-21 April , h.10am-7pm 7. Under the willow tree
Palazzo Litta, Corso Magenta, 24
15-21 April, h. 10am-7:30pm 8. Hydro
Spazio Maiocchi, via Achille Maiocchi 7
15-21 April, h. 10:30am-7:30pm

1. Grau, Fire Grau, Fire 
Via Meravigli 4 
14-17 April, h.10am-6pm
Photo Daniele Ratti

The brand by the Grau brothers, which aptly chooses .art as its website extension, makes its mark at Milano Design Week with a substantial presence at the heart of the event. The space is effectively divided into two sections that eloquently embody the brand’s philosophy. On one side, a dual installation commands attention, featuring Bonfire, a towering three-meter sculpture crafted from illuminated aluminum tubes to resemble a stack of matches. Next to it is another sculpture depicting a single burning match. This area comes to life with a series of performances curated by Three. At the far end is a display of products, including the Fire portable light, ingeniously designed “like a portable speaker” – Grau’s latest creation.

1. Grau, Fire

Grau, Fire 
Via Meravigli 4 
14-17 April, h.10am-6pm
Photo Daniele Ratti

1. Grau, Fire

Grau, Fire 
Via Meravigli 4 
14-17 April, h.10am-6pm
Photo Daniele Ratti

2. Porsche, The art of dreams Porsche, The Art of Dreams 
Palazzo Clerici, Via Clerici, 5 
16-21 April, h.10am-8pm
Photo Daniele Ratti

In the era of the Beatles and the miniskirt, Porsche left its mark not only with the iconic 911, but also with the Pepita motif, a distinctive pattern of squares and diagonal lines that has been used in the interiors of the Stuttgart company’s cars since the 1960s. It is this very Pepita pattern that serves as the muse for Porsche’s installation at this year’s Design Week, which returns to the illustrious setting of Palazzo Clerici. Aptly titled “The Art of Dreams,” the exhibition features a towering installation by the design collective Numen / For Use – a habitable tower of suspended spaces made of nets – that dominates the expansive courtyard. In addition, Vitra announces a new edition of three of its chairs with the Pepita motif, including the famous Plastic Side Chair by Eames.

2. Porsche, The art of dreams

Porsche, The Art of Dreams 
Palazzo Clerici, Via Clerici, 5 
16-21 April, h.10am-8pm
Photo Daniele Ratti

2. Porsche, The art of dreams

Porsche, The Art of Dreams 
Palazzo Clerici, Via Clerici, 5 
16-21 April, h.10am-8pm
Photo Daniele Ratti

3. Tubes Tubes
Salone del Mobile Internationa, Bathroom Exhibition
Hall 10 Stand C11 D14
16-21 April  Tubes
Fuorisalone Archiproducts
Via Tortona 31
16-21 April 2024 – 10am to 8pm 
Courtesy Tubes

sponsored content

The (particularly impressive) Tubes stand is designed by Studio Palomba Serafini. The layout aims to give the radiator an aesthetic and cultural centrality, transforming it from an object to be hidden into a cult element, made visible and appreciable as a decorative feature. The Italian company's products are placed at the centre, and confronted with two-dimensional silhouettes of historical design or functional objects. The installation is animated by a video work created by Alessandro Gomiero and generated with the aid of artificial intelligence (AI). The video, reproduced on a 16-square-metre video wall, is not only an interpretation of the company's products, but is a work that fuses technology and design, exploring the world of Tubes radiators and their shapes with a creative vision and a game of emulation.

3. Tubes

Tubes
Salone del Mobile Internationa, Bathroom Exhibition
Hall 10 Stand C11 D14
16-21 April  Tubes
Fuorisalone Archiproducts
Via Tortona 31
16-21 April 2024 – 10am to 8pm 
Courtesy Tubes

sponsored content

3. Tubes

Tubes
Salone del Mobile Internationa, Bathroom Exhibition
Hall 10 Stand C11 D14
16-21 April  Tubes
Fuorisalone Archiproducts
Via Tortona 31
16-21 April 2024 – 10am to 8pm
Courtesy Tubes

sponsored content

4. Interiors by David Lynch Interiors by David Lynch. A Thinking Room 
Fiera Milano, Corso Italia, 20017 Rho
16-21 April, h. 9:30am-6:30pm
Photo Daniele Ratti

For those who didn’t live through the 1980s and 1990s, Lynch was a cinematic maestro, both a Hollywood darling and an enigma, who delved deep into the recesses of the subconscious, exploring its limits, horrors, and contradictions. In recent years, he’s stepped away from filmmaking to take on the role of guru, traveling the globe to share his wisdom on meditation. Throughout his cinematic career, he has created surreal spaces that have etched themselves into the collective consciousness, realms inhabited by nightmares and hypercubes containing entire universes. In a nod to the Fuorisalone audience, the Salone has invited Lynch to unveil two “Thinking Rooms” at the fair. It’s a paradoxical gesture, given that few visitors are likely to engage in deep contemplation, with most opting for selfies instead. Meanwhile, David Lynch, the master of paradox, will no doubt be laughing.

4. Interiors by David Lynch

Interiors by David Lynch. A Thinking Room 
Fiera Milano, Corso Italia, 20017 Rho
16-21 April, h. 9:30am-6:30pm
Photo Daniele Ratti

4. Interiors by David Lynch

Interiors by David Lynch. A Thinking Room 
Fiera Milano, Corso Italia, 20017 Rho
16-21 April, h. 9:30am-6:30pm
Photo Daniele Ratti

5. Alessi, Myth Makes Belief Alessi, Myth Makes Belief 
Palazzo Borromeo d’Adda, Via Alessandro Manzoni 41 
16-21 aprile, h.10am-6pm
Photo Daniele Ratti

Legend has it that a dragon once lived in Lake Orta (Piedmont, Italy), wreaking havoc until Julius, a Greek cleric on a mission to evangelize the locals, killed it with a simple swing of the crucifix around his neck. A tangible relic of this story is said to be an egg that still rests on the island in the lake now named after the saintly Julius. This dragon and its egg serve as the inspiration for a grand installation by Playlab’s Los Angeles studio, symbolizing the unfolding of Alessi’s creative prowess, which traces its roots to the shores of Orta. Surrounding the installation are four historical elements that recount Alessi’s mythical beginnings, interspersed with the company’s most recent product launches.

5. Alessi, Myth makes belief

Alessi, Myth Makes Belief 
Palazzo Borromeo d’Adda, Via Alessandro Manzoni 41 
16-21 aprile, h.10am-6pm
Photo Daniele Ratti

5. Alessi, Myth makes belief

Alessi, Myth Makes Belief 
Palazzo Borromeo d’Adda, Via Alessandro Manzoni 41 
16-21 aprile, h.10am-6pm
Photo Daniele Ratti

6. Artesanos Artesanos
Manufactura Peruana Ex Cinema Casoretto
Via Lambrate 
15-21 April , h.10am-7pm
Photo Daniele Ratti

In the rooms of a parish, in what until a few years ago we might have called the “suburbs”, but now falls within the realm of “Nolo’s outskirts”, lies one of the most unexpected exhibitions of this Design Week. It’s housed in the hollowed-out (and therefore, in today’s aesthetic, beautifully raw – though who knows what tomorrow will bring) spaces of the former Casoretto cinema. Founded in the 1970s, Artesanos now boasts hundreds of artisans and supports various social initiatives from the Andes to the coast of Peru. The exhibition shows the fruits of the collaboration between these skilled artisans and the designers involved in the project, including Casadei, Iacchetti and Zaven. All of this is conveyed through a captivating looping film projection – fitting, given the venue’s cinematic history.

6. Artesanos

Artesanos
Manufactura Peruana Ex Cinema Casoretto
Via Lambrate 
15-21 April , h.10am-7pm
Photo Daniele Ratti

6. Artesanos

Artesanos
Manufactura Peruana Ex Cinema Casoretto
Via Lambrate 
15-21 April , h.10am-7pm
Photo Daniele Ratti

7. Under the willow tree Under the willow tree,
Palazzo Litta, Corso Magenta, 24
15-21 April, h. 10am-7:30pm
Photo Francesco Secchi

Under the Willow, Sara Ricciardi’s installation at Palazzo Litta, focuses entirely on delicacy and poetry. Ricciardi uses the trimmings of the Antica Fabbrica Passamanerie Massia Vittorio 1843 of Turin to fashion the myriad branches of a grand tree, which assumes the gracefully arched form of a willow. Much like its natural counterpart, this creation undulates and responds to its surroundings. Adorning each “branch” are small bar chimes, suspended to be played by music therapist and musician Paolo Borghi. The visitor’s encounter is immersive, with the artwork striving to serve as an emblem of the life cycle, female cyclicality, and lunar influence.

7. Under the willow tree

Under the willow tree,
Palazzo Litta, Corso Magenta, 24
15-21 April, h. 10am-7:30pm
Photo Francesco Secchi

7. Under the willow tree

Under the willow tree,
Palazzo Litta, Corso Magenta, 24
15-21 April, h. 10am-7:30pm
Photo Francesco Secchi

8. Hydro Hydro 
Spazio Maiocchi, via Achille Maiocchi 7 
15-21 April, h. 10:30am-7:30pm
Photo Daniele Ratti

Among the emerging “containers” gaining momentum in recent editions of Fuorisalone, Capsule stands out, an exhibition format curated by Alessio Ascari and Paul Cournet, offering “a hybrid between a fair and a collective exhibition.” For Design Week 2024, Capsule has expanded into two venues: Spazio Maiocchi and 10 Corso Como. At Spazio Maiocchi, notable highlights include the recycled aluminum projects by Norwegians Hydro, the oversized furnishings by Muller van Severen, and a true gem, the prototype of the Lancia Sibilo by Marcello Gandini, now part of the Lopresto collection. At 10 Corso Como, exhibitors include Herzog & de Meuron, Vitra, and Acerbis, among others.

8. Hydro

Hydro 
Spazio Maiocchi, via Achille Maiocchi 7 
15-21 April, h. 10:30am-7:30pm
Photo Daniele Ratti

8. Hydro

Hydro 
Spazio Maiocchi, via Achille Maiocchi 7 
15-21 April, h. 10:30am-7:30pm
Photo Daniele Ratti