“It goes without saying that Design should be useful, although that definition is often overlooked by representations of Design as a sideshow of Art. If we stay with the traditional understanding of Design as a practical occupation, then beyond its purely functional aspects are other, more mysterious ones, the most important of which are to shape and build things to give them long life both physically and visually, and to empower them to make good atmosphere wherever they may be, as a backdrop to daily life.”

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“I would define Design as an entity with an organic body. Design does not identify itself with known representations. If anything, it unfolds in different languages and expressions. Its nature is more than ever rich and multilingual. If I think of the place that holds it, it should be declined into fragments scattered in different urban places, each built with inconsistent languages.”

“What is design?
It is a pragmatic and sensitive response to a personal perspective research or question posed by an entrepreneur, craftsman, institution, or user through a work/object/space.
The response, nourished by one’s own era, requires an understanding of the interlocutor, their story, and technical and technological know-how in order to create works whose quality can convey well-being, emotional bonding, harmony, ingenuity, innovation, durability, and desire to convey.”

“Design is a vital aspect of progressive society. It is shaping the products and systems we engage with on a daily basis. Design is an attitude of mind, that cares for people and any other species on this planet and universe. It requires a willingness to take risks to meet the ever-changing contexts. Design is a changing.”

“The human capabilities Nature did not bestow on us, Design must provide”