“What is design for me? For me personally, it’s a way of expressing myself. And it’s about creating thoughtful products. And thoughtful in the broader sense of how does it work and what does it add aesthetically to a scenario. Design is making the best use of the material and production process, and it has to tick all those boxes as well.”

“To me, design is: a thousand yard stare when I think about creating something new. An all encompassing tiredness that feels earned. Striking a balance between thought and action. The realisation that small problems matter too. A sense of independence that comes from the act of making. Knowing I’ll never stop learning. Finding joy in simple things. An unfounded belief that I can create anything, with time.”

“'Design' has become an almost meaningless word which covers a vast array of possible processes and activities in multiple and confusing range of sectors – it encompasses engineering and decoration and organisation of systems – but in principle it should be a means of improvement.” 

“Design today has found the strength to overcome the limitations and preconceptions of the past, breaking free from stereotypes and manifestos, and striving to find itself in the authorial individuality of the sign. It is no longer a defined face, a fixed direction, or a single functional/technological specificity, but a polyhedric fluidity of expression.
Design today is dedicated to transforming the many “things” that surround us, into Objects with a soul, a story, a coherence, a dream.”

“Design is the language that allows us to transfer our cultural identity into the object: the identity of the author, the historical period in which they operate, the imagery that sets them apart.”