Milano Design Week

Salone del Mobile and Fuorisalone 2024

A beginner’s guide to the Milano Design Week

This is it, it’s that week again in Milan: for those who have never been there, or for those who are rusty, all the fundamentals to tackle Salone and Fuorisalone and come out a winner (and alive).

Welcome to a new Salone. And a Fuorisalone too, obviously. If you are reading this guide, you have probably never been there. So let’s clarify the basic concepts right away, starting with the basic cliché: Milan is the Italian capital of fashion and design.

Like many other clichés, this is all very true: these are two areas that, among other things, perfectly represent the dual soul of the city. On the one hand, Hapsburgic, selective and aristocratic; on the other, enlightened, democratic and welcoming (“he tmoral capital of the country”, they used to call it). And the city’s dual essence is perfectly represented as much by the armored fashion weeks, with their sequined queue propagating on Instagram, as by the widespread, all-access party that is Design Week.

Design Week’s patrons were and are the industry professionals, the students of design schools in and outside Milan, the enthusiasts and the curious, the adamantine category of Milan’s “sciure” - as we call the well-to-do ladies who inhabit the city’s emblazoned neighborhoods such as Brera or Sempione, the embodiment of the urban aristocracy that, as befits the city of Beccaria, participates fervently in its most democratic and popular events.

And then again Milanese people in general, and people coming from Brianza, Lombardy; Italians, European and international tourists; Americans and Asians who for decades swarmed in cabs from Malpensa and Linate airports to get happily lost among the Fair and the streets of Brera. A multitude of strangers who found themselves sharing at the ora feliz the ritual of the open bar.

Milan’s Design Week, historically set for April, has become the big spring festival of the city of Expo 2015, a global event for the 21st Century where design is the lowest common denominator, maybe just an excuse, probably no longer the real king of the hill. 

So visitors get ready for human and vehicle traffic, endless queues, and why not the wonder of a unique week.

For first-time virgins, but also for those who want to brush up on the fundamentals before relaunching into the great bacchanal of design, the gallery contains the key points to present yourself at the event perfectly ready and aware of what awaits you.

Opening image: Salone del Mobile Milano @ Delfino Sisto Legnani 

Latest on Domus Salone

Latest on Domus

Read more
China Germany India Mexico, Central America and Caribbean Sri Lanka Korea icon-camera close icon-comments icon-down-sm icon-download icon-facebook icon-heart icon-heart icon-next-sm icon-next icon-pinterest icon-play icon-plus icon-prev-sm icon-prev Search icon-twitter icon-views icon-instagram