When it first launched, back in 1972, Bang & Olufsen’s Beogram 4000C record player was received as a masterpiece in its product category. Designer Jacob Jensens’ minimal and clean lines, his interpretation of the tangential arm, and the sliding controls quickly transformed the product into a timeless classic, now on permanent display at the MoMA as part of the museum’s design collection. To celebrate its 95th birthday, B&O has regenerated 95 original Beogram 4000C units. Technicians at the Struer B&O factory carefully inspected each piece. In fully artisanal fashion, they updated some key components to adapt the record player to today’s digital music listening habits.
The regeneration of the Beogram 4000C units is a new chapter in B&O’s Design for Longevity, the company’s interpretation of one key element of the circular economy framework. The intent is to preserve the heritage and value of iconic products from the past.
“We know that people are still using and displaying Bang & Olufsen products in their homes 25, 35, and even 45 years after they were created, which is quite unique in our industry”, says Product Manager Mads Kogsgaard Hansen. “Exploring and understanding how to extend the lifespan and relevance of audio products that people already appreciate helps us to define evidence-based principles for emotional durability, long-lasting craftsmanship, connectivity obsolescence, and timeless design, which has environmental benefits for our future products as well. “
The 95th-anniversary edition of the Beogram 4000C will be available in selected stores from October 12th, with a modern new finish mixing light oakwood and champagne gold aluminum.