Tokyo. An asphalt lounge collection for Adidas

For the Adidas Flagship Store in Tokyo, Japanese designer Yusuke Seki created a furniture collection inspired by the city’s streets.

Yusuke Seki, Adidas lounge, Tokyo, 2018

In Tokyo the relatively few sidewalks means that people spend most of their time on asphalt. Starting here, designer Yusuke Seki created a new furniture collection for the Adidas Originals Flaghsip Store in Harajuku, Tokyo. The project follows a commission to remodel the footwear try-on area and social lounge space. To reflect the unique history and culture of the city, Yusuke Seki proposed an arrangement of couches made of asphalt blocks. In placing some of these blocks on rugs, the design plays with the juxtaposition of interior and exterior materials.

Asphalt, or the street surface, is the one material that sneakers are in almost constant contact with, and was thus considered appropriate for a sneaker lounge. Moreover, asphalt plays a particularly large role in the urban life of Tokyo. In contrast with cities in Europe or North America, where there is often a strict separation between sidewalk (for pedestrians) and asphalt (for vehicles), meaning that people spend most of their time on asphalt, sharing the space with other uses. lacking living space, many Tokyoites keep personal items such as plants and furniture out on the street – asphalt, in effect, is an extension of the living room.  

Yusuke Seki, the making of Adidas asphalt furniture

 

Project:
Lounge furniture
Design:
Yusuke Seki
Brand:
Adidas Originals
Store:
Adidas Original Flagship Store
Location:
Harajuku, Tokyo
Completion:
2018

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