Once they cancelled their hotel rooms, the 13 staff moved into this 300 square-metre apartment, sharing bedrooms, kitchen, bathrooms and wardrobes. In the morning, some went to the fair, others stayed home to show the house to visitors, who were also invited to have dinner there in the evening. The project aims at favouring conviviality - a Roman cook was found on Internet to provide culinary support – yet the result is far from being superficial.
Analogous to another ZonaTortona venue, the Design Library, L’appartamento is meant to become a meeting point where discussions can be held. Initially, the period of duration is three months, but it is Lago’s intention to extend this format and export it to other events. The experiment will be the basis for a book/manifesto of contemporary design, edited in collaboration with Venice International University. Innovation really does come about in all different ways. MCT