The intuition of the Austrian philosopher (also sociologist and economist, the father of neo-Positivism and one of the upholders of the Vienna Circle) developed into a revolutionary information communication system. It was a simple idea: a number of icons, mixed together on the basis of certain rules, giving rise to a universally recognisable system. An example: a stylised receiver indicates the telephone, an envelope the post office, a plate and cutlery that there is a restaurant, and so on. The rest is history.
Spread all over the world, this alphabet of symbols (which was called the Isotype International System of Typographic Picture Education) provides us with the coordinates needed to move easily around new places.
Neurath’s story is told in a travelling exhibition, curated by Alan Zaruba and promoted by AIAP (Associazione Italiana Progettazione per la Comunicazione Visiva), that also explains the origin of the pictograms all around us that we see every day. It has now arrived at the Triennale in Milan and, after seeing it, we shall know who to thank if we find ourselves in a foreign airport and, without speaking the language, manage to find the exit, the ladies’ and gents’ toilets or the first aid post.
until 30.11.2003
Otto Neurath: ISOTYPE
Triennale di Milano
Viale Alemagna 6, Milano
T+39-02724341
http://www.triennale.it



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