As British museums are not allowed to reopen until May 17, the Design Museum of London decided to move the art into its gift store.
Open for just five days, from Wednesday 21 to Sunday 25 of April, the installation Supermarket, designed by Camille Walala studio, will stock the shelves of the museum’s Kensington High Street shop with essential items packaged in artworks by emerging artists.
Face mask by Kentaro Okawara
Bread bag by Charlotte Edey
Fever Tree tonic by Ruff Mercy
Fruit & veg bags and stickers by Isadora Lima
Rice box by Joey Yu
Toilet roll by Michaela Yearwood-Dan
The products range from toilet roll to teabags, washing-up liquid, passata and gin, with the vital message that creativity is as “essential” as these primary items. For the occasion, the temporary shop took on designer Walala’s unique visual style of bold patterns and vibrant colours. “I wanted to do something a little bit pop and fun,” the artist commented.
The project, a collaboration between the Design Museum and Bombay Sapphire, will donate all proceeds to the Design Museum’s new Emerging Designer Access Fund, a scheme that offers artists and designers free access to the museum’s exhibitions, talks, and events.