The renovation of a socialist icon in Berlin: from Stalinallee to a showroom

On the Karl-Marx-Allee in East Berlin, a former children's department store designed by Hermann Henselmann is reborn with a new function thanks to the design by Gonzalez Haase AAS.

Design firm: Gonzalez Haase Aas
Project name: 588 Aeyde Haus berlin
Location: Berlin, Germany 

Located in the heart of East Berlin along the monumental Karl-Marx-Allee, the former Haus des Kindes building tells a story spanning ideology, architecture and urban transformation. Designed in the 1950s by Hermann Henselmann, who also designed the TV Tower, the building was conceived as a symbol of the young GDR — a children's department store that was a tangible expression of socialist ideals. Today, this example of socialist classicism is enjoying a second life thanks to an adaptive reuse project that preserves its identity. Stripped back to their original prefabricated concrete structure, the spaces now house Aeyde House: a fluid environment combining offices, a showroom, a library, and an archive. This transformation does not erase the past, but rather makes it legible. The original ceiling heights, light streaming through the spaces and essential materials create a continuous dialogue between history and the present. This is a successful example of how the post-Soviet legacy can be reinterpreted to restore value to symbolic architecture without betraying its spirit.

Latest on Architecture

Latest on Domus

China Germany India Mexico, Central America and Caribbean Sri Lanka Korea icon-camera close icon-comments icon-down-sm icon-download icon-facebook icon-heart icon-heart icon-next-sm icon-next icon-pinterest icon-play icon-plus icon-prev-sm icon-prev Search icon-twitter icon-views icon-instagram