New Louis Vuitton Ginza Namiki flagship store in Tokyo inspired by water

Jun Aoki and Peter Marino designed an undulating, iridescent glass facade to reflect and distort images and light from the surroundings.

The facade of the new Louis Vuitton Ginza Namiki building in Tokyo is inspired by the surface of the water, rippling and changing. The construction is the result of a creative collaboration between two architects, Jun Aoki and Peter Marino, who want to provoke amazement and wonder in passers-by and those entering the four-storey building.

We can associate the shop's outer envelope with Vaporwave, a contemporary music genre and aesthetic movement representing nostalgia for a futuristic past that never existed. As with the Vaporwave melodies, the facades implement a reflection, diffusion and distortion of the images and lights around them. Variations in the tone of the stained glass are due to the introduction of a dichroic film between the two layers of glass.

The feeling of wonder and fluidity continues with the interior design with its organic character. The protagonist of the space is the staircase, conceived as a continuous ribbon of wood and glass. Panels, furniture, displays and accessories have curved shapes and encourage fluid circulation, perpetuating the metaphor of water.

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