Aside from the initiative's psychoanalytical side, something which many people share and which has contributed to the success of the project, the most interesting aspect is the owners' transformation of the hotel into a true laboratory for contemporary architecture. The choice of designers has been fundamental. So far they have all been Scandinavians, selected from the most interesting architectural studios to have emerged over the last ten years.
Given the huge international interest in this type of hotel, once this first generation of Scandinavian-designed rooms have been finished, the owners plan to open the design out to include architects from all round the world – and also probably to develop the brand by selling licences to open other Treehotels elsewhere. In this way, the hotels will continue to grow among the trees.

Madera: the soul of wood, nobly expressed
Madera crafts the very essence of wood through the ingenious process of precomposed veneering, resulting in surfaces of captivating visual harmony and inherent sustainability. From flawlessly coordinated color palettes to intricate inlays that whisper stories, each door stands as a genuine tribute to the natural world.