Towards the end of the 1960s I was a student at Milan Polytechnic’s Faculty of Architecture.
At that time people didn’t bother much about architecture as a discipline. They were the years of
“general protest”, when students were for the most part busy with meetings and demos. In that
state of affairs, architecture as a design experience was only of secondary interest. People preferred
to talk about it from the point of view of social habitats and conditions, while turning out large
numbers of “field surveys”, mainly of city suburbs. Paradoxically, when my studies were over, since
I had chosen photography for my future, I became more directly involved in architecture.
I started by working to document the work of architects and, more frequently later, for
publishers and magazines.This gave me plenty of time to experiment with the different ways in
which the works of architects could be interpreted through the lens, and reinterpreted in print
media. So it was not just a matter of photography, but also of graphic composition, page layout
and hence image. Before acquiring a permanent consolidated language I had been looking very
closely at those photographers whom I regarded as my masters, the big names of that time who
were all over the Italian magazines: Aldo Ballo, chiefly for his interiors and still-lifes, Giorgio Casali
for contemporary architecture, and Paolo Monti for historic architecture and urban landscapes.
But also Ugo Mulas and Gianni Berengo Gardin, who were all-round photographers with a knack
for capturing architecture with human presences. I had a great admiration for the top international
masters: Ezra Stoller and Yukio Futagawa.With Global Architecture – the series of assiduously
edited large-format monographs dedicated to single works of architecture – their stereotype was
a very seductive formalistic vision and a hyper-aesthetic approach to architectural forms.
In 1980 I was invited by the Galleria d’Arte Moderna in Bologna to organise, with Italo Zannier
and Gaddo Morpugo, an exhibition entitled “Photography and Images of Architecture”. On that
occasion I was able to invite – and get to know personally – Giorgio Casali, through the good offices
of Marianne Lorenz who was head of the editorial department at Domus. Giorgio Casali had always
signed his photos “Casali Domus”. This association between a proven, perspicacious photographer
and one of the best-known architectural publications lasted about 30 years. In the course of
time, a joint “visual style” was perfected. Under the guidance or influence of Gio Ponti, and with
the use of a highly consistent graphic design, it grew steadily more distinctive and unmistakable.
Casali had confided to me that he always worked at a brisk pace, preferring a fully-fledged
architectural reportage to a few individual shots. For each report he would set out in his Fiat
1100, assisted by his son Oreste and using a 6x6 reflex in addition to a large optical bench
camera. From a square negative, by sacrificing much of the frame, he often produced rectangular
pictures. This “re-framing” after the shot was obtained simply with the cutting blade, which
produced prints of unpredictable and always different sizes and consequently required a free
white space for the magazine layout. For a long time I had imagined that this technique was a
hallmark of the “Casali Domus” style, in all probability an aesthetic choice made by Gio Ponti.
In other times, to cut a photograph by altering its original frame would have been looked
upon as heresy, an unacceptably violent amputation. Whereas in Domus the end result was never
without its fascination and originality: with live, full-spread photos, or narrow, elongated cuts
both horizontally and vertically, the frequent use even of greatly enlarged details and images
dominated by chiaroscuros. This somewhat theatrical approach was decidedly oriented towards
a formalist taste, which widened the aesthetic perception of architecture.
I think that for a long time Domus was thus an authoritative landmark, albeit with a very
Italian personal slant. It was a sort of photographic international style and it accompanied the
evolution of architectural photography. With the use of full colour and eye-catching black-andwhites
in terms of representation, it accomplished the goal of boosting the added value of an
architect’s work.This idiom mainly highlights the plastic and formal values of architecture, sacrificing
context and giving the architectural works a sense of abstraction and in some cases of timelessness.
It must also be said that in the early ’80s another attitude had developed in architectural photography.
In a search for more realistic and less abstract images, the work was described by
immersing it in its setting, without hiding or relinquishing context and indeed by hunting for
possible relationships. The Casali-Domus association ended with the death of Gio Ponti, thus
concluding a long period of “sunny” photography, hard to repeat. The same photographer for
more than 30 years, by metabolising the thinking and creativity of a great architect, had recorded
a densely coherent story of the adventures of Italian and international architecture after World
War II.
Since 1982, under the editorship of Alessandro Mendini and up till the present, no other
photographer has worked exclusively for Domus. The alternation of editors over the years has
witnessed many collaborations with different photographers. Notwithstanding, in the long term it
is important to observe that for Domus photography has always played a lead role in its editorial
choices and graphic layout. The pattern set by Gio Ponti and his faithful fellow-traveller Giorgio
Casali consolidated a style and constructed a strong, lasting and crystalline model. In the meantime
that heritage has been open to fresh influences and overlappings, including those of artists’
photography.
Gio Ponti
Through the dark room. Text Gabriele Basilico
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- 04 September 2008