From AI in the car to flying EVTOLs, 2024 starts big for automotive

In the new year, car brands hit the road running with a series of interesting announcements, all delivered from the stage of the Consumer Electronics Show in Las Vegas.

Despite the event’s name, some of the most interesting news of the Consumer Electronics Show in Las Vegas this year came from the automotive exhibitors. In the last decade, the show hasn’t just been about gadgets and hardware but has successfully expanded as a de-facto auto show. All the bigger names in the industry, except for Stellantis and a few others, exhibited in Las Vegas this year, showing how automotive and tech have already blended past the point of no return. It’s a direct consequence of the EV transition and the epoch-defining technological shift it’s bringing along. While a few years ago we would have still been surprised to see companies like Qualcomm setting up their booths next to Hyundai or John Deere, now it’s all part of the new tech normal. 

Some auto brands picked the CES to introduce their new AI-based software innovation; others just launched new cars and concepts as they would have done in Geneva or Munich. All of them, none excluded, had a tech-heavy message to deliver to an audience eager to understand what the future of mobility could look like. While we still can't predict the future, we can certainly spot the trends with this gallery that collects all the major and most interesting announcements.

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