Painter, illustrator, screenwriter, cinema and television producer, director, photographic director and actor; Andy Warhol.

A character who radically transformed the way that contemporary society was perceived in the post-war period, a master of communication who overturned the principles of art and painting, producing works in series without any attention to uniqueness. This is the transformation on which the exhibition “Andy Warhol, Serial Identity” is based, and which will be open to visitors at MA*GA in Gallerate from 22 January to 18 June 2023.

Curated by Maurizio Vanni and Emma Zanella, the exhibition aims to stress the multiform and serial production of the father of Pop Art.
Iconic, realist and surrealist, an entrepreneur of art, Warhol is represented in the exhibition by works such as Flowers, Campbell’s Soup, Death & Disasters, and various celebrity portraits such as Marilyn Monroe, Jacqueline Kennedy, Mao Zedong, and the Ladies and Gentlemen series, as well as his various publishing works and famous album covers.

This exhibition presents the story of a timeless artist who played with time, rendering himself immortal. “An artist is someone who produces things that people don't need to have but that he - for some reason - thinks it would be a good idea to give them”.

Opening image: Andy Warhol, Lou Reed. © The Andy Warhol Foundation for the Visual Arts, Inc. by SIAE 2022