Google ban, Huawei cuts the noise with new P30 and earbuds

A new set of noise-cancelling FreeBuds earphones, new color options for the P30 Pro smartphone and new chipsets were all Huawei wanted to talk about at Ifa 2019. 

While everyone expected Huawei’s Richard Yu to address some of the hot topics of the moment (the three Ts: trade war, tariffs, Trump), the CEO of Huawei’s Consumer Business Group opened IFA 2019 with a keynote that was all about products. After all, the fact that the company was tasked with officially starting this year’s edition of Europe’s biggest electronics show was enough of a statement in itself. The company was able to cut the noise, both metaphorically, and literally. Along with a new flagship 5G chip, the Kirin 990, they unveiled a new set of earphones, the FreeBuds 3, that are the first ever open-fit earbuds to feature active noise cancelation. Design wise, they’re clearly “inspired” by the AirPods 2, but they have at least two other advantages over Apple’s beloved accessory: an anti-wind microphone design that makes it possible to use them to call while riding a bike or through wind gusts, and a full-black option. 
Huawei also updated its P30 Pro smartphone with two new color options, Misty Lavender and Mystic Blue, that feature a redesigned half-matte, half-glossy back cover and will get to the market with the EMUI 10, an upgraded interface based on Android 10, the latest installment of Google’s smartphone operating system.


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