The new F-150 electric pickup is as powerful as Ford's creative genius

The car manufacturer set up one of its signature marketing stunts to tease the power of their upcoming EV.

Ford plans to start selling an all-electric version of its F-150 pickup truck in the United States in 2020. To tease the new EV and its power, the company set up a remarkable marketing stunt, having one of the new trucks pull 10 double decker rail cars over a distance of 1,000 feet. In the video that documents the endeavor, the EV truck can be seen pulling the 10 empty cars and then the same cars loaded each with a regular, fossil-fuel-burning, F150, for a total load of 1.25 million pounds. Ford is keen to specify that this was just a “one-time short event demonstration”, meant to convince the target group of pickup truck customers that an EV version of the F-150 will still be a “built Ford tough” car. 

Brand:
Ford
Year:
2019

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