LEGO made a foldable device that you can already buy

The company leveraged the hype for Huawei's and Samsung's new bendable smartphones with some clever viral marketing.

LEGO is making fun of the hype surrounding the new foldable smartphones unveiled in the last couple of weeks by Huawei and Samsung, respectively called Mate X and Galaxy Fold. The Danish company tweeted an image depicting the “LEGO Fold”, a foldable construction set that was styled to look like the key visual of Samsung’s Galaxy Fold. It was just for fun, of course, but the product actually exists: it’s called “Pop-up book”. Unlike the Galaxy Fold and Huawei Mate X it’s on already on sale for 70$. A fraction of what the actual smartfolds will cost when they’ll finally hit the shelves later this year.


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