Following the event organized by Bottega Veneta to reactivate Lina Bo Bardi’s Casa de Vidro in São Paulo, the Maison developed a campaign dedicated to the entrances of Milan. For some time now, Bottega Veneta has been close to the atmospheres created by architecture, which, along with the body in motion, is one of the focal points of its creative director, Mathieu Blazy. For this reason, for the third year running, Blazy has designed the costumes for When I Am Facing U by Chinese choreographer Xie Xin at the Maison of the Biennale College Danza, and the Maison is also sponsoring the Italian Pavilion and its public program Mondo Novo during the Biennale Architettura 2023.
The images of the Winter 23 campaign – to which a film by Massimiliano Bomba is added – were shot by Malick Bodian, Louise and Maria Thornfeldt and Sander Muylaert, emphasizing the infinite possibilities of the gaze, which together give life to a collective, layered and dynamic vision.
As different characters enter and exit the various Milanese entrances – with wood, brass, marble, stoneware and exposed concrete in dialogue with the textures of the fabrics – or walk along the streets that are barely recognizable, fascinating architectural spaces, sometimes unnoticed, pass by, part of a backdrop that makes history. These spaces, like the archetypal Bottega Veneta garments, are designed to be part of everyday life, enriching it with discretion.