Jacquemus inaugurated in Paris “La Boutique Montaigne”, the brand’s new concept store. Located at 58 Avenue Montaigne, one of the most important shopping streets in the world, the boutique occupies two floors of a classic Art Deco building of the early Twentieth century.

The store, with all-white interiors and designed in the name of simplicity, houses two large pop-corn machines, and a machine with claws that collects stuffed animals, a minimalist reminiscence of games rooms .

The interior of the boutique, entirely in ecru, is inspired by the fashion show “Le Papier”, presented in Arles in June. The concept store has a temporary nature but will remain open longer than previous pop-ups, offering a series of themed collections. The first of which is “Ceremony”: a selection of pieces related to wedding ceremonies, reminiscent of the texture of the paper.