The Issue: five history-making magazines on show in Seoul

An exhibition explores society through the lens of five iconic magazines: Domus, Life, National Geographic, Rolling Stone, Playboy.

Starting with the magazine collections found in Hyunday Card’s four libraries in Seoul, dedicated to music, food, design and travel, “the Issue: Hyundai Card Library Magazine Collection through the Ages” is an exhibition that reads the evolution of society and the way of life over almost a century.

The exhibition is divided into six sections: an introduction which is a history of the complete collections of the magazines and a timeline of key global events from the 1930s to the present day. Each magazine area presents the inaugural issues and a selection of subsequent epoch-making issues, enhanced by photos, letters, videos, and audio files that shed further light on the magazines in the exhibition. The complete series of these international magazines are the result of almost ten years of research and constitute a rare collection.

Installation view of “The Issue” © 2021 Hyundai Card Storage
“The Issue”, installation view © 2021 Hyundai Card Storage

Domus was chosen for playing a leading role in raising the quality of living environments and culture and for being an international magazine, the section is the result of a collaboration with the Domus Archive.
Life, first published in 1936, has rewritten the history of photojournalism worldwide. As such, the magazine occupies a key place in the history of the evolution of media, from newspapers to magazines, television and the internet.

Playboy is seen not only as an adult magazine but as a reflection of the commercial, political and popular zeitgeist of the USA.
Founded in 1888, National Geographic is recognised as the world’s leading magazine on exploration, culture and nature. The photographs and in-depth articles have made the publication a treasure trove of information, considered more than just a magazine.

Rolling Stone covers all aspects of music, culture and society through the lens of music and musicians. Since the 1990s, it has targeted a younger audience by talking about television, actors and pop music, in keeping with a changing media environment. The Rolling Stone Zone features a listening area where visitors can explore key tracks from the history of international pop music.

the Issue: Hyundai Card Library Magazine Collection through the Ages
Itaewon, Seoul
29 August 2021

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