The world of sports is constantly changing: from the introduction of new technologies to the use of new materials or equipment, to the sports lifestyle, which today more than ever has generated a real culture, we are witnessing a new generation of sportsmen and sportswomen who seek novelty and demand different attention.

This is precisely the target audience for Nike GT Future, the new high-performance basketball sneaker designed to rewrite the aesthetic codes of the sports scenario. The idea is to come up with an innovative shoe, not only for its easily recognizable design but also for its technology, able to satisfy the new needs of sportsmen and women and baptize a new generation of style and performance appropriate for the new basketball players.

The Nike GT Future shoe was designed to optimize the athlete's performance: the shoe's streamlined and dynamic structure features a soft and responsive foam midsole, an air zoom unit on the forefoot, and an upper made from lightweight materials.

The additional strength of Nike GT Future lies in its incredibly distinctive futuristic aesthetic, rendered by a contoured, ultra-modern design, use of sculpted lines and choice of bright colors. "GT Future represents a revolutionary new expression of innovation, materials and design, a Nike exclusive designed for the new generation" explained Jason Petrie, designer of the shoe. 

Thanks to GT Future, Nike wants to revolutionize the world of basketball sneakers, pushing its limits and looking to the future with optimism and ambition. In this regard, the words of Ross Klein, Senior Director of Men's Basketball Footwear Product Design "This shoe is created for those rare players who don't just take the court, but intensely live the sport, shape it and project it into the future."

Opening image: Courtesy Nike