The new prohibition signs of a pandemic world

The new video by designer and director Alexandre Humbert, entitled Sitting might just be what kills you, collects 1,000 signs from all over the world, depicting new social and human distances.

The pandemic has imposed new forms of relationships and a new proxemics all over the world, forcing everyone – government organisations, cultural institutions, medical centres, schools, theatres, restaurants, stadiums, transport facilities and private companies – to redefine our living spaces by following rules of social distancing. These ephemeral strategies were also the subject of study for various magazines and experts during the months of forced confinement in the early 2020s: first improvised tactics and then increasingly refined, coordinated, precise and site-specific. A new graphic layer has invaded the public space of half the world. Alexandre Humbert is interested in this theme, and with the video Sitting might just be what kills you, he has collected 1,000 signs indicating that sitting in crowded places or shared areas is forbidden.

This film marks the beginning of a long-term research, focusing on the intimate relation existing between Humans and Seats that was abruptly disrupted in January 2020.

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