Until July 22, a series of digital appointments tells the contemporary nature of the “Olivetti Style”. Live two Thursdays a month on Zoom, the Olivetti Design Talks focus on the design and history of innovation of the company founded by Camillo Olivetti in 1908, today the Digital Farm for the IoT of the TIM Group. 

The third event is scheduled for Thursday 25 March: "La bellezza in mostra: gli show-room” (Beauty on display: the showrooms) will be dedicated to the Olivetti stores around the world, an expression of the brand identity and the first examples of single-brand shops. The speakers will be Walter Mariotti, editorial director of Domus, architect Alessandro Colombo, director Davide Maffei and Lucia Borromeo, head of FAI’s Culture and Research Office.

The talk (in Italian), online from 6:30 to 7:30 pm, will be moderated by Gaetano di Tondo, President of the Associazione Archivio Storico Olivetti, and Pier Paolo Peruccio, Associate Professor at the Department of Architecture and Design of the Politecnico di Torino.

Opening picture: Xanti Schawinsky, Olivetti store in Turin. Photo Zveteremich