Ronan & Erwan Bouroullec, Konstantin Grcic, Herzog & de Meuron and Rem Koolhaas on the catwalk for Prada

The fashion house from Milan has asked 4 designers and architects to reflect on its iconic textile, Black Nylon. The results can be found in the Prada Uomo F/W 2018 show.

Ronan & Erwan Bouroullec, Konstantin Grcic, Herzog & de Meuron e Rem Koolhaas for Prada

Konstantin Grcic was inspired by Joseph Beuys’s vest in designing a functional apron plus two other cargo garments that can contain various objects while becoming an integral part of the body itself. Herzog & de Meuron created a T-shirt, a shirt and a coat, to be worn in layers, with intentionally minimal decoration (essentiality is a constant throughout the show). The inspiration derives from our society under continuous control: that’s why images of people spied on from above are printed inside the coat while the T-shirt and shirt bear words – highlighting the power of this tool that has lost its way. The portfolio case by Ronan & Erwan Bouroullec is called a “container of ideas” and comes with handy pockets in different sizes (even a small document holder). Finally, there’s the chest backpack by Rem Koolhaas: it’s a rigid volume, with straps that cross on the back and white lining (the lettering is also by OMA). 

A comeback of industrial styles for the brand, also highlighted by the Prada Uomo F/W 2018 fashion show held on 14 January in Milan, which presented this new collaboration. The installation by AMO for the fashion show transformed the brand’s storage areas into a surreal warehouse evoking this essential and functional quality: Prada Warehouse.

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