Seel Bobsin Partner studio translated a virtual food blog into an actual physical space. Bigger, more digital and fully equipped with everything for those who love cooking: with the youngest generation of the Maggi Kochstudio, Nestle breaks on new grounds with its Maggi brand presentation.
Analogic food blog
Hamburg-based studio Seel Bobsin Partner had the task to create a walk-in food blog, meaning that they had to transform the virtual spaces of Maggi into a physical hub.
View Article details
- 28 August 2017
- Frankfurt am Main
The main question was how to transfer digital virtuality into analog reality. The answer was to address a perceptible community with collective exchange, communal cooking and a common brand experience. The space had to be multifuntctional and flexible since a food blog, with its workshop character, allows different types of uses and experiences, offering meeting opportunities special spatial qualities and enhancing communication. The interiors allow to have dinner, cooking lessons, conferences, video projections and a food shop.
Maggi Kochstudio Store, Frankfurt am Main, Germany
Program: cooking studio
Architects: Sbp – Seel Bobsin Partner
Completion: 2017