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The main question was how to transfer digital virtuality into analog reality. The answer was to address a perceptible community with collective exchange, communal cooking and a common brand experience. The space had to be multifuntctional and flexible since a food blog, with its workshop character, allows different types of uses and experiences, offering meeting opportunities special spatial qualities and enhancing communication. The interiors allow to have dinner, cooking lessons, conferences, video projections and a food shop.
Maggi Kochstudio Store, Frankfurt am Main, Germany
Program: cooking studio
Architects: Sbp – Seel Bobsin Partner
Completion: 2017