Dutch designer Marcel Wanders designed a new tableware collection for KLM World Business Class airlines that comprises porcelain, glassware, cutlery, linen and a tray. The entire presentation of meals and drinks has been completely renewed to reflect the journey of inspiration that KLM strives to offer its passengers.
Marcel Wanders for KLM
KLM Royal Dutch Airlines asked designer Marcel Wanders to redesign its Business Class tableware by taking into account its customers’ wishes and lowering the environmental impact.
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- 19 July 2017
- Amstelveen
Marcel Wanders has, at the behest of KLM, taken into account the wishes of its customers, the working procedures of cabin crew, as well as environmental considerations. The company wanted to lower its environmental impact by reducing the weight of the service, resulting in lower CO2 emissions. “As a frequent flyer with KLM, I found it quite easy to get a feel for the assignment and to bring about a metamorphosis of the existing service elements. Owing to the ergonomic, technical, economic and logistic guidelines for this design, the new service matches the quality standards of top restaurants”, the designer explains.
KLM tableware
Design: Marcel Wanders
Production: KLM Royal Dutch Airlines
Year: 2017