Tokujin for Miyake

The first Issey Miyake showroom in Italy features the signature of Tokujin Yoshioka, and looks at the future thourgh clear geometrical shapes floating within historical rooms.

Tokujin Yoshioka, Issey Miyake showroom in Milan, Italy, 2017
“Design is an act of discovery” explains Issey Miyake and this is also the leit motiv of the showroom’s design by Tokujin Yoshioka for the Japanese brand’ first flagship store in Italy. Located within an exceptional context, the showroom in via Bagutta 12, in Milan, occupies approximately 500 sqm and is spread over the most prominent floors of the Palazzo.


Built between 1826 and 1831 by the Reina Family, the Palazzo eventually passed into the hands of the Municipality of Milan in 1921. In 2014 a property investment company acquired the Palazzo and has faithfully restored it respecting its authentic and historical significance. The interior design project expresses the contrast between history and future showing the many layers of time in the texture of the interior walls juxtaposed with futuristic colored aluminum. The blue, orange and green symbolize the energy of nature, and also delivers a sense of translucency, as Yoshioka explains.

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