Type, Print, Digital

On show at Vitra Design Museum, “Type, Print, Digital, Stories” looks at projects developed in the Graphic Design programmes at ECAL over the course of five years.

We encounter graphic design every day – whether in magazines and books, on posters or on the internet. Until the 8th of January, the Vitra Design Museum shows the exhibition “ECAL Graphic Design. Type, Print, Digital, Stories”.

ECAL Graphic Design. Type, Print, Digital, Stories, installation view at Vitra Design Museum Gallery, Weil Am Rein, 2016. Photo Roland Schmid

It looks at projects developed in the Graphic Design Bachelor’s and the Art Direction Master’s programmes at ECAL over the course of five years. At the centre of the exhibition are typographical works. They show the various ways in which type can be used as an independent tool in visual designs.

Full-tone colour fields, geometrical forms, patterns and symbols as well as grids also figure in the canon of traditional basics in graphic design. These typical features are transformed by the students using multimedia and digital technology. Discourses in current design are shown in their different facets and interpreted – an approach that results in expressive visual storytelling.