A paper landscape

Noa Haim, from Collective Paper Aesthetics involved 35,000 people in building three dimensional structures multiplying the Polytechnic Museum logo towards exclusive DIY landscape.

Collective Paper Aesthetics, installation for the "Polytech" Festival 2015, The Polytechnic Museum, Moscow

Following the 2014 Every city need a Heartboard pyramid project, Noa Haim from the Rotterdam based design initiative Collective Paper Aesthetics has been asked by the general director of the Polytechnic museum to come up with a proposal for a similar/ different cardboard construction toy for 2015 festival.

Haim took the first letter/minimum logo of the Polytechnic Museum, which is situated inside a hexagon, and translated it into a set of hands on interlocking cardboard rings. For the Polytech Festival Collective Paper Aesthetics produced 1000 cardboard units and 7000 connection pieces.

During two days festival in VDNKh, Moscow more than 35,000 visitors were building three dimensional structures multiplying and manipulating the Polytechnic Museum visual identity towards exclusive DIY landscape. At the end of the festival the designers unfolded the whole thing and store it until next time.