Iconoclasts 2015

Milan, February 12th, 2015 – Prada The Iconoclasts returns for its third chapter during the international fashion weeks. Three of cinema’s most acclaimed, visionary costume designers take over the visual identities of three Prada flagship stores.

Prada New York Broadway will be transformed by Michael Wilkinson + Tim Martin between February 12th to February 19th.
Arianne Phillips dresses the Prada Old Bond Street, London store from February 20th to February 24th. And during March 5th till March 11th, Paris’ Prada Faubourg Saint Honoré store will host the legendary Milena Canonero.

“The Spring/Summer 2015 collection inspired us to imagine a party to end all parties. The end of disco. An After Party for New York’s most elite, the most avant-garde, a place where people strut and swagger, uptown meets downtown, celebrity meets street style. Each character is an individual, each is a non-conformist, each parties like it’s 1979. No one wants to leave, because, if they do, the fantasy will vanish.” say Wikinson and Martin.

For Arianne Phillips, “Fashion, like film, is about dreaming and telling stories so this seemed like a natural conversation for me to have with the very inspiring and beautiful Spring/Summer 2015 collection.”

  “I imagined interpreting the Prada Spring/Summer 2015 collection through the filter of the five elements and their interconnection. Like feng shui, the ancient Chinese philosophy inspired by Taoism that teaches us to harmonise our surroundings with the environment and nature, I felt this philosophy was appropriate to this specific, rich and varied collection by Miuccia Prada. Drawing on my background in film, photography and painting, I sought to reinterpret the collection through the four elements – water, fire, air and earth – and create imaginary situations that culminate in the fifth element, human love”, is Milena Canonero’s interpretation.