Given today’s set of urgencies ranging among social, economic and ecological disasters, as well as ever faster emerging technologies, we are at a particularly pressing moment to revisit the legendary show from 1956 “This Is Tomorrow” curated by Lawrence Alloway and held at the Whitechapel Art Gallery in London.
How soon is now
An exhibition by a group of 12 Berlin-based studios of architects, designers and engineers, revisits the themes of the legendary 1956’s exhibition “This Is Tomorrow”.
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- 12 September 2014
- Berlin
If yesterdays tomorrow is not today, how soon is now?, and what values and possibilities can we imagine through “a suspension of the supposed purity of our respective specialisms”?
The exhibition will discuss through installations, special interventions and manifestations what today’s sensibilities and needs might be and where they might be leading. Speculating in antagonistic collaboration, How soon is now – initiated by Frank Barkow, Arno Brandlhuber and Sam Chermayeff – appears to be setting up a programme for the future, as in the Whitechapel show. As the exhibition’s title suggests, not the realisation of ideals scheduled for another time are intended, but rather the speculation on the immediate and imminent future. Like “This Is Tomorrow”, “How Soon Is Now” will feature competing visions of what this might be.
As part of the exhibition programme, a series of talks with the participants will be held every Wednesday at 6pm, starting from 17 September.
from September 13 until October 15, 2014
How Soon is Now
Judin Gallery
Potsdamer Straße 83
10785 Berlin, Germany
Participants: Barkow Leibinger, Brandlhuber+Fehling & Gogel, Jesko Fezer, Christoph Gengnagel, Gonzalez Haase AAS, Konstantin Grcic, June 14 I Meyer-Grohbrugge & Chermayeff, Ludwig Leo, J. Mayer H., Sauerbruch Hutton, Something Fantastic