The objective of the design was to use architectonic choices, the materials and color to explain to the client the study behind the interfaces, the infographs and the communication, with the perception of an ambience that is undeniably avant-garde yet extremely user-friendly.
The architects perceived the showroom as a visually unitary ambience encompassing several different functional zones. Each is guaranteed appropriate privacy through the addition of an electric opaque glass partition that cuts across the two main ambiences: the ‘demo’ area and the ‘meeting’ area. This technological blade controls the light to suit different requirements.
The demo area is the nerve center of the entire showroom. It was designed by dotdotdotto ensure that the visitors would enjoy a full immersive and interactive experience; this hall showcases the concepts of innovation and research through a system of intuitive and natural interaction. The table at the center of the space has been transformed into a control console and a platform for navigating the multimedia contents.
The functions and the features of the ambiences are managed by an iPad: for example, the layout of the hall, the lights and the music.
Data Center Technology & Operations of Engineering, Pont San Martin, Val d’Aosta, Italy
Typology : showroom
Architects : dotdotdot
Completion : 2014