Yume Marche Store

Yume Marche Store (“dream market”), by Moriyuki Ochiai Architects, is inspired by the sun and the forest that lend the store its yellow and green chromatic palette.

The architects were tasked with providing a space to attractively display the products by evoking the imagery associated with the farmstead and the fresh high quality seasonal produce and milk.

The design of the Yume Marche Store (“dream market”) features the golden sun and green forest associated with the farmland. The combination of these two elements lend the store its characteristic palette and create an imagery brimming with the vitality of yellow and green tones, which come together in a signature gradation that spreads throughout the whole space.

Moriyuki Ochiai Architects, Yume Marche Store, Chiba, Japan

Clusters of four-sided fixtures sticking out from the upper part of the wall offer an enlarged representation of a tree trunk's uneven surface. The white translucent board of the milk counter describes a wavy line that adds movement and conveys the vibrant appeal of fresh milk. Meanwhile, randomly spaced wooden tiles were affixed to the lower part of the counter and each of them was hand-painted with a slightly different pattern through a long process not unlike the one observed in the making of hand-made dairy products.

Moriyuki Ochiai Architects, Yume Marche Store, Chiba, Japan

The fixtures at the center of the store are made up of hexagonal units, which can be freely assembled to accommodate varying quantities and types of products on sale each day. Furthermore, it is possible to change the plane configuration of the store by joining these units together into one large merchandise display shelf or spacing them out as smaller isolated stands.