Data Nature: Spun

For the first Spun store in Covent Garden, Data Nature Associates was tasked with infusing a typical Victorian shop front with a sense of mystery and interior delight. The hand-crafted aspect of sweet making was the principal inspiration, with fixtures and fittings designed to evoke traditional values and processes.

A central element of the shop design is the pick and mix display. Rather than a standard grid of Perspex containers, the array of multi-coloured sweets is set within an elaborate sculptural container, inspired by scientific models of the atomic structure, and built from stainless steel cylinders contained within a framework of copper pipes. Above the counter are four Jo Hammerborg pendant lamps, a reissue of a 1963 design finished in copper and resembling molten drops of chocolate.

The relatively small floorplan of around 40 sqm meant that stock has to be carefully stored. A “library of flavours” is stored in shallow shelves arranged below the counter top, which are faced with glass display shelves containing jars of multi-coloured sweets.

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